Ingredients with Purpose



Oat Bran - our proprietary oat bran is ground and sifted to provide a high level of oat fiber.  Each obi bar contains as much fiber as a bowl of steel-cut oats with 4 grams of oat fiber and 2 grams of soluble oat fiber (beta-glucan) which reduces cholesterol.  Oat fiber contributes to digestive and gut health and is gentler on your digestive system than extracted fibers such as inulin.

Almonds - our California almonds and almond butter contribute protein and fiber to the obi bar.  Almonds are the healthiest of the tree nuts. They have one of the highest levels of protein and fiber and relatively low levels of saturated fats.  Multiple studies show that almonds lower LDL cholesterol and raise HDL cholesterol.
Egg Whites - our Midwest dried egg whites are a rich source of protein and contain no fat or cholesterol.  The protein in egg whites is also a complete protein, providing all essential amino acids.
Dates - our California dates are a natural sweetener and a binder.  The sugar from dates is accompanied by fiber, which slows the sugar's absorption into the bloodstream compared to processed sugar syrups used in most bars.  Dates also contribute to the fiber and potassium.
Honey - we use only enough natural honey to moisten the oat bran in the obi bar.  Honey also provides a natural preservative with its low water activity.  Honey and a dash of unsweetened fruit juice (blueberry bar) are the only added sugars (6 to 7 grams).  Most other bars use only processed, added sugars such as rice syrup. Our honey is True Source Certified so it can be traced to the hive of origin and tested for authenticity. 
Blueberries - obi bar blueberry is packed with natural blueberries that are slightly diced to absorb moisture and flavor and recreate the tangy taste of fresh blueberries.  Blueberries are rich in fiber and antioxidants.  Obi bar also incorporates a dash of unsweetened blueberry juice to enhance the flavor and avoid artificial flavoring.
Sunflower Seeds - obi bar uses high oleic sunflower oil to maintain a soft texture.  This oil is expeller pressed from varieties of sunflower seeds high in monosaturated fats, the healthiest dietary fats.  High oleic sunflower oil contains more monounsaturated fats and lower saturated fats than extra light olive oil. Sunflower lecithin is used as a natural emulsifier.  Sunflower lecithin has been shown to lower LDL cholesterol and has anti-inflammatory effects.  
Mediterranean Sea Salt - salt acts as a natural preservative ( with honey) and taste enhancer.  Obi bar uses no artificial preservatives such as vegetable glycol.  The sodium in the obi bar comes from salt and egg whites.  We take care in our formulation so that the sodium level is below 10% of the FDA dietary guidelines for daily sodium consumption.