The Story

At 52 years old, after a concerning doctor’s visit, I knew I needed a healthier diet. I wanted an all-natural protein bar that tasted great and was packed with oat fiber. I needed the perfect replacement for the handful of chocolate-covered peanuts I typically munched on each afternoon. So, I spent over two years in my kitchen crafting what would become obi bars.

Obi bars are packed with whole food protein from egg whites, heart-healthy monounsaturated fats, and as much oat fiber as a bowl of steel-cut oats. They provide sustained energy and support both heart and gut health. Each ingredient was carefully chosen for a purpose. Protein from egg whites is a complete protein with all nine essential amino acids. Oat fiber is a powerful prebiotic that’s gentle on the digestive system—unlike many fiber extracts—and helps promote overall wellness. Oat fiber also provides soluble and insoluble fiber.

We use avocado oil for its healthy fat profile and naturally sweeten our bars with honey and dried fruit, making them “better than an apple”—with more fiber and less sugar. We never use artificial flavors or preservatives, nor do we rely on highly processed concentrates to boost protein or fiber. Obi bar is simply a clean, natural protein and fiber bar—uniquely crafted, unlike anything else on the market.

My passion is to inspire people to live healthier lives. Today, obi bar fuels thousands of active adults as a meal replacement or a convenient on-the-go snack. We support runners, hikers, pickleball players, tennis enthusiasts, fitness lovers, and travelers alike.

I hope obi bar becomes part of your lifestyle.

Bobby
Founder & Foodmaker

Be Active, Be Healthy!